Our mission

You built your business from the ground up. We shield it from inflated card fees.

Card fees are confusing by design. The people who keep our high streets alive deserve to see exactly what they're paying and to have someone independent in their corner.

Our values

What we stand for

Transparency

Your true rate, every fee named, and nothing hidden behind jargon. If we can't explain it simply, we haven't done our job.

Independent

No commission, no kickbacks, no favourites. Recommendations are ranked on what fits you, not on who pays us.

On your side

We work for the business owner, not the payments industry. Your time, your money, your decision.

The Aging Problem

96% of business owners don't understand their effective card processing rate

Every card payment takes a small slice off the sale, often thousands of pounds a year which are tucked away in statements that are notoriously hard to follow. When you're busy running a business, working out your true rate, let alone questioning it, rarely makes the list. That gap is where the money quietly adds up and it's exactly what we help you close.

A card processing statement Interchange charges? PCI compliance? Service charges? Rental costs? Increasing costs? Monthly fees?
An Instant Solution

We do the digging. You get the answer.

Anonymously upload a statement and Ava finds your true effective rate and benchmarks it against what similar businesses pay. In seconds you'll know if you're overpaying. We flag the things your provider would rather you didn't notice: padded non-negotiable fees, rates that creep up after the honeymoon, and charges dressed up in jargon.

Maybe your fees are actually fine and you're unhappy with something else, poor customer support, slow payouts, or being stuck in a long contract. Whatever you're facing, we'll rank the providers that are tailored and designed for your business needs.

Your effective rate and where you rank
Free · instant · private

Get your real card processing rate, instantly

Anonymously upload a recent statement and see your true effective rate, a clear breakdown of every fee, and exactly where you could save. No jargon, no obligation.

Analyse Statement